Sports fans in Botswana could soon trade the television screen for a seat inside some of the world’s biggest sporting venues following the launch of a new campaign by BetXplosions Botswana and EPL Sports Promotions in Gaborone today.
The two organisations launched the “Live Your Joy – Dikenele!” campaign, which will give customers the chance to win three international sporting experiences, comprising two football trips and one Formula 1 experience.
The first competition will run from 13 September to 13 January 2027, with the winner set to be announced in January.
BetXplosions Finance and Operations Manager Galeakelwe Kolaatamo said the prize includes an all-expenses-paid trip to the United Kingdom for the winner and a companion to attend a live English Premier League match.
“For us at BetXplosions, this is much bigger. This partnership is intended to create genuine sporting experiences and give our customers moments that we believe they will remember for the rest of their lives,” Kolaatamo said.
EPL Sports Promotions Chief Executive Officer Jeffrey Mothooagae said the initiative would help football and Formula 1 fans attend major international events without having to handle the arrangements themselves.
“There is a void in the market. Most Formula 1 and football fans would like to go and watch these games live, so we are trying to take away the hassle of planning the whole trip and covering the expenses,” Mothooagae said.
The campaign will also feature watch parties, competitions and other fan engagements across Botswana, with activities planned beyond Gaborone.
“EPL Sports Promotions is a Botswana owned sports tourism company, it has previously facilitated international sporting trips, including tours to the United Kingdom, El Clásico experiences, the 2022 FIFA World Cup in Qatar and Formula 1 circuits,” Mothooagae added.
Furthermore, Mothooagae highlighted that participation is open to customers aged 21 and above who spend at least P250 on the BetXplosions platform and comply with betting regulations set by the Gambling Authority of Botswana.
